Lifestyle is the ultimate lifestyle brand. We’ve all heard of the fashion runway, but what about the life stage of fashion?. Since fashion footwear is extremely fragile, it can take up to a year to repair or replace them. However, in contrast to other life styles, you’re looking for something that’s going to last longer than a year. The reality is that clothing needs more than just a few weeks’ wear and tear. It needs to last for years and years and years! But how do you know if your clothing will last the full time? The answer lies in its lifespan – that is when we’ll start wearing old things and throw out our brand new stuff.